citymoov
A fun app to get people active while playing games and lower the burden of non-communicable disease
Clients:
Department of Health – Abu Dhabi, Abu Dhabi Public Health Centre
Problem to solve:
Lower the burden of non-communicable disease in Abu Dhabi by getting the inactive active, while elevating the Abu Dhabi Public Health Centre brand.
Solution:
Create and launch an app which gets people in Abu Dhabi active without realising it! Rapidly grow the community of app users through a major competition.
Background:
citymoov is an innovative treasure hunt based app which gets people active. People create and play ‘bounds’ around Abu Dhabi – games including trivia, hunts and other activities – with each bound encouraging physical movement between tasks.
citymoov gets communities active in a fun way to improve their health and well-being, and lower the burden of non-communicable disease.
Interact is leading the project. As part of citymoov, we are launching an emirate-wide competition involving five Abu Dhabi government departments, the UAE education sector, and major touristic destinations and retail spaces.
Highlights:
We’ve only just begun our journey.. Watch this space!
For more info:
URL and QR code will follow once website and apps are fully developed
