citymoov

A fun app to get people active while playing games and lower the burden of non-communicable disease

Clients:

Department of Health – Abu Dhabi, Abu Dhabi Public Health Centre

Problem to solve:

Lower the burden of non-communicable disease in Abu Dhabi by getting the inactive active, while elevating the Abu Dhabi Public Health Centre brand.

Solution:

Create and launch an app which gets people in Abu Dhabi active without realising it! Rapidly grow the community of app users through a major competition.

Background:

citymoov is an innovative treasure hunt based app which gets people active. People create and play ‘bounds’ around Abu Dhabi – games including trivia, hunts and other activities – with each bound encouraging physical movement between tasks.

citymoov gets communities active in a fun way to improve their health and well-being, and lower the burden of non-communicable disease.

Interact is leading the project. As part of citymoov, we are launching an emirate-wide competition involving five Abu Dhabi government departments, the UAE education sector, and major touristic destinations and retail spaces.

Highlights:

We’ve only just begun our journey.. Watch this space!

For more info:

URL and QR code will follow once website and apps are fully developed