A fun app to get people active while playing games and lower the burden of non-communicable disease
Department of Health – Abu Dhabi, Abu Dhabi Public Health Centre
Problem to solve:
Lower the burden of non-communicable disease in Abu Dhabi by getting the inactive active, while elevating the Abu Dhabi Public Health Centre brand.
Create and launch an app which gets people in Abu Dhabi active without realising it! Rapidly grow the community of app users through a major competition.
citymoov is an innovative treasure hunt based app which gets people active. People create and play ‘bounds’ around Abu Dhabi – games including trivia, hunts and other activities – with each bound encouraging physical movement between tasks.
citymoov gets communities active in a fun way to improve their health and well-being, and lower the burden of non-communicable disease.
Interact is leading the project. As part of citymoov, we are launching an emirate-wide competition involving five Abu Dhabi government departments, the UAE education sector, and major touristic destinations and retail spaces.
We’ve only just begun our journey.. Watch this space!
For more info:
URL and QR code will follow once website and apps are fully developed