Sport Industry Forum

Effecting real and positive change in sports policy and industry

Owned by Interact


Department of Culture and Tourism, Department of Community Development, Abu Dhabi Sports Council, Dubai Sports Council

Problem to solve:

Get public and private sector decision makers together to effect real, impactful change in the sports sector.


A director-level conference for sport business professionals, involving all of the major organisations and personalities, to form tangible outcomes.


The Sport Industry Forum is the starting point of Interact, created by its founder Sally Corander through her extensive network of sports business contacts in the UK and UAE.

The forums were launched in response to other conferences which Interact staff attended – the same people, the same conversations, the same industry barriers discussed year after year! So Interact launched a directors club for people who wanted to drive real and positive change.

In 2022, the Abu Dhabi Department of Culture and Tourism agreed to support the growth of the Sport Industry Forum over five years with investment from its Advantage Abu Dhabi Fund.


  • Sport Exclusive: The unveiling of the UAE’s National Sport Strategy, presented by H.E. Sheikh Suhail Bin Butti Al Maktoum, Executive Director, Sports Development Sector, General Authority of Sports
  • Exclusive Interviews: Leadership Lessons from NBA Team CEOs Cynt Marshall (CEO, Dallas Mavericks) and Ethan Casson (CEO, Minnesota Timberwolves)
  • Updates on the latest stats and priorities for Saudi Government during an interview with Shaima Al Husseini, CEO & Managing Director, Saudi Sports For All Federation
  • 250+ sport business professionals, director level and above, attending each event

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