Sport Industry Forum

Effecting real and positive change in sports policy and industry

Owned by Interact


Department of Culture and Tourism, Department of Community Development, Abu Dhabi Sports Council, Dubai Sports Council

Problem to solve:

Get public and private sector decision makers together to effect real, impactful change in the sports sector.


A director-level conference for sport business professionals, involving all of the major organisations and personalities, to form tangible outcomes.


The Sport Industry Forum is the starting point of Interact, created by its founder Sally Corander through her extensive network of sports business contacts in the UK and UAE.

The forums were launched in response to other conferences which Interact staff attended – the same people, the same conversations, the same industry barriers discussed year after year! So Interact launched a directors club for people who wanted to drive real and positive change.

In 2022, the Abu Dhabi Department of Culture and Tourism agreed to support the growth of the Sport Industry Forum over five years with investment from its Advantage Abu Dhabi Fund.


  • Increased the number of weekly PE lessons in schools through the ‘Youth Participation in Sport Working Group’ created out of the forum
  • Keynote speakers providing insights into globally recognised initiatives including ‘This Girl Can’ in the UK and the Singapore Sports Strategy
  • 250+ sport business professionals, director level and above, attending each event

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