Spinneys Farm to Table
Educating 1 million children on healthy and sustainable eating
Client:
Spinneys
Supporters:
Emirates Schools Establishment, Abu Dhabi Public Health Centre
Problem to solve:
Help Spinneys to improve the diets of the next generation. Make a huge dent in unhealthy eating habits across the UAE.
Solution:
Educate 1 million children on healthy eating and sustainable diets with a schools education program – which includes fun, engaging and unique experiences for students.
Background:
Farm to Table is a fun learning program made up of 5 modules, to inspire the nation’s children to eat well and live well, for a sustainable UAE. The modules were co-created with a range of experts, from nutritionists to local farmers.
A key element of the program is school trips to local farms to see how fruit and vegetables are grown in the desert. Students also visit Spinneys stores for behind the scenes tours, cookery classes and beekeeping demos at the new Spinneys sustainability concept store.
Interact designed and delivers Farm to Table, including development of educational content through to providing teaching support for teachers delivering content in schools.
Highlights:
- Over 8,000 children and their teachers benefitted from 5 learning modules in year one
- 582 children from 11 schools took part in external visits over the same period
- 1st external program officially supported by Emirates Schools Establishment
- 1st external program to launch in government schools after the start of COVID-19
