Client:
Abu Dhabi Public Health Centre
Supporters:
UAE Ministry of Education & Department of Education and Knowledge
Ambition:
To engage young minds in a creative competition, sparking meaningful conversations about health and well-being, empowering students to reflect on what a health means to them.
Our approach:
Appointed by ADPHC, Interact led the end-to-end delivery of the Healthy Art Competition, ensuring a seamless and inspiring experience for students across Abu Dhabi.
Our role included:
- Designing and managing the competition structure, including entry guidelines, judging criteria, and submission processes.
- Engaging schools across Abu Dhabi and promoting participation among students from grades 5 to 10.
- Delivering a competition launch event at Dalma Mall, where students got a preview of the challenge and participated in an interactive activation.
- Developing bilingual educational resources to support participants’ health and well-being, helping participants make informed nutritional choices.
- Securing a panel of expert judges to ensure a fair and transparent selection process.
- Showcasing the winning artworks in an exhibition hosted in a prestigious public space.
Competition overview:
The Healthy Art Competition invited students from grades 5 to 10 to express their understanding of health through artistic creations. The competition encouraged students to explore the theme “What Does Health Mean to You?” using various artistic mediums.
Judges evaluated the submissions based on four key criteria: interpretation of the theme, artistic skill, creativity and originality and impact and messaging. The winning artworks were displayed in a public space.
The competition was designed to be fully inclusive, ensuring that students of all interests and abilities could participate. It was also structured to be accessible to all schools, regardless of resources, to encourage widespread participation. The challenge provided a fun and engaging way for young people to reflect on their own well-being and the role that health plays in their daily lives.
Highlights:
- Over one hundred students participated from across Abu Dhabi’s schools.
- A launch event at Dalma Mall featuring live artwork and an on-site art activation .
- All participants received a free nutritional resource promoting healthy eating and well-being.
- Two competition judges from the arts and public health sectors reviewed and selected the winners.
- An inspiring final exhibition showcasing winning artworks in a major public space.
About Interact:
Interact is a leading social impact agency specialising in the development and delivery of public health, wellbeing, and sustainability campaigns, programmes and events. We work with brands and government to embed healthy activity into communities across the region.
